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- 2015
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Mark
Visual Electronic Word-of-Mouth & Brand Experience: An Explorative Investigation of Consumer-Driven Brand Experiences in Digital Settings
(
- Master (One yr)
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Mark
Steering a Corporate Brand in the Automobile Industry to Differentiation: The Brand Personality Wheel
(
- Master (One yr)
-
Mark
Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy
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- Master (One yr)
-
Mark
The Next Frontier of Corporate Social Responsibility: Discovering Consumer Expectations
(
- Master (One yr)
-
Mark
Meet Collaborative Consumption: Paving the way to consumer decision-making in Shared Mobility
(
- Master (One yr)
-
Mark
Standardization vs. Adaption within Advertising
(
- Master (One yr)
-
Mark
Producer, Director and Star - A qualitative study of an older cohort’s social identity construction on Facebook
(
- Master (One yr)
-
Mark
Format Development and its Effects on Store Image – A Case Study on the inner-city IKEA Hamburg-Altona
(
- Master (One yr)
-
Mark
Perception Of Employer Branding Through Corporate Social Responsibility To Potential & Current Employees
(
- Master (One yr)
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Mark
Incubator’s involvement in the start-up corporate brand co-creation: A qualitative study of the creative industry start-ups in The Creative Plot Incubator, Sweden
(
- Master (One yr)