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- 2022
-
Mark
Brand meaning and brand relationship in the context of a contradictory brand extension - A consumer perspective on ORGANICS by Red Bull
(
- Master (One yr)
- 2020
-
Mark
When Business Becomes Politics - A Study of Consumers' Perceptions and Responses to Brand Activism
(
- Master (One yr)
- 2017
-
Mark
The Philanthropic Brand? An exploratory study of consumers’ perceptions of brands communicating moral messages on social media
(
- Master (One yr)
- 2010
-
Mark
Problematizing Consumer Agency of Brands: Brand Meaning in Commoditization and Decommoditization of Brands
(
- Master (One yr)