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- 2023
-
Mark
The Versatile Touchpoint: User-generated content as a new touchpoint in the customer journey
(
- Master (One yr)
- 2022
-
Mark
What do Consumers Value about Influencer Launched Brands: the Proposition of Human Brand Publics
(
- Master (One yr)
- 2019
-
Mark
Disrupting Heritage: A Qualitative Study of how Luxury Fashion Heritage Brands are Perceived by Brand Public Members During a Rebranding
(
- Master (One yr)