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LUND UNIVERSITY LIBRARIES

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2025
Mark Nordic Brands Through Chinese Eyes: A Study on the Country Image, Brand Benefits, and Consumer Ethnocentrism
Tan, Chujun ^LU and Shen, Qianhua ^LU (2025) SKOM12 20251
Department of Strategic Communication
- Master (Two yrs)
2012
Mark Volvo Car Corporation and its Potential Market in East Coast China
Ma, Zhenhui (2012)
Centre for East and South-East Asian Studies, Lund University
- Master (Two yrs)