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2025
Mark Repositioning on the roads: How Automotive Brands’ current customers are reacting to Rebranding Towards Electric Vehicles
Sjunnesson, Liam ^LU ; Gamal Abbas Helmy Elsayed, Mohamed ^LU and Hemmatkhah, Gillian ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Misc.
2009
Mark Hur high-involvement produkter kan marknadsföras framgångsrikt i lågkonjunktur - En fallstudie av Kia Motors Sweden AB
Runéus, Axel ; Waller, Mikael ; Aarflot, Linnea and Sindberg, Margareta (2009)
Department of Business Administration
- Bach. Degree