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2015
Mark The dominant logic of an industry: exploring a holistic view of value capture
Vahidi Mazinani, Babak ^LU ; Cummings, Adele ^LU and Hallberger, Petter ^LU (2015) ENTN39 20151
Department of Business Administration
- Master (One yr)
2014
Mark Facilitating value-based pricing transformation - What hinders sales force buy-in?
Henriksson, Gustav and Rönnels, Kristoffer ^LU (2014) FEKP02 20141
Department of Business Administration
Lund University School of Economics and Management, LUSEM
- Master (Two yrs)