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- 2024
-
Mark
The impact of greenwashing on consumer brand attitude: A quantitative survey study on consumers' attitudes towards green advertising and its effect on consumer brand attitude in the energy industry
(
- Bach. Degree
- 2015
-
Mark
Generationsutmaningar i digital marknadsföring – En kvantitativ studie av generationssegmentering i digital media
(
- Bach. Degree