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2018
Mark A Glossy Relationship - How consumers form a relationship with curated subscription box brands
Lehre, Nina ^LU and Frevel, Fiona ^LU (2018) BUSN39 20181
Department of Business Administration
- Master (One yr)
2017
Mark Changing the game - The effects of a radical logo rebranding strategy on the consumer-brand relationship in football
Lobensommer, Lisa ^LU and Hochsteiner, Maximilian ^LU (2017) BUSN39 20171
Department of Business Administration
- Master (One yr)

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