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2017
Mark Investigating the Pre-Purchase Phase of the Customer Journey – An Exploratory Study in the Home Furnishing Retail Industry
Nici, Ermelinda ^LU and von Creutlein, Aapi ^LU (2017) BUSN39 20171
Department of Business Administration
- Master (One yr)
Mark Rethinking Individual Customer Journeys: Exploration Across Age Groups In A Digitised Retail Industry
Jurgulyte, Emilija ^LU and Böhlke, Ronja ^LU (2017) BUSN39 20171
Department of Business Administration
- Master (One yr)

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