Publications | LUP Student Papers

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2020
Mark The high involvement customer journey: A study on customer motivations for touchpoint choice
Pine, Emelie ^LU and Weber, Isabell ^LU (2020) BUSN39 20201
Department of Business Administration
- Master (One yr)
2019
Mark How do Millennial Consumers Relate to Meanings of Sustainability in the Consumption Practice of High Involvement Products?
Björk Olsson, Emma ^LU and Paus, Marie ^LU (2019) BUSN39 20191
Department of Business Administration
- Master (One yr)
2005
Mark Increasing Services - A Case Study at ABS Regarding the Change Process towards Service Orientation
Wiedling Fernandes, Sofia and Diebitsch, Gustav (2005)
Department of Business Administration
- Master (One yr)