Publications | LUP Student Papers

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2018
Mark The Millennial Customer Experience in Traditional Retail Environments: A Swedish Perspective
Borsboom, Lukas ^LU and Lawson, Nicholas ^LU (2018) BUSN39 20181
Department of Business Administration
- Master (One yr)
Mark Explorative study on how retailers use store environment to communicate CSR from corporate level to store level
Zou, Yao ^LU and Yang, Beiyao ^LU (2018) BUSN39 20181
Department of Business Administration
- Master (One yr)
2009
Mark The Effect of In-Store TV on Customer-Based Brand Equity
Üffing, Christian and Stasing, Verena (2009)
Department of Business Administration
- Master (One yr)