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2015
Mark Exploring brand architectures – a Volkswagen Group case
Engeln, Fabian ; Privitello, Alfredo and Sjöstrand, Hanna (2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152
Department of Business Administration
- Misc.
Mark Glenn Strömberg Collection – Favorability of a Moderately Incongruent Celebrity Brand
Silvegren, Gustav ; Erlandsson, Ludvig and Lindell, Viktor (2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152
Department of Business Administration
- Misc.
Mark Kick-start your Brand through Crowdfunding
Nedelcheva, Desislava ; Grimani, Irene and Scheider, Lisa (2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152
Department of Business Administration
- Misc.
Mark Mythical Branding and Crisis Management - The case of Santa Claus Village
Volbeda, Michelle ; Schiermann, Michèle and Krop, Frederique (2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152
Department of Business Administration
- Misc.
Mark Pinkwashing or Pro-Diversity?
Berisha, Edona ; Sjögren, Mimmi and Sölve, Jonatan (2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152
Department of Business Administration
- Misc.
Mark Rhetorical analysis of brand communication over time
Gudacker, Jens ; Ryan, Alan and (No name), Genevieve (2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152
Department of Business Administration
- Misc.
Mark Adidas and the World Cup Sponsorship: Will Adidas Give FIFA the Red Card?
Lammers, Jamie-Lee ; Purkis, Brittany and Ryll, Karoline (2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151
Department of Business Administration
- Misc.
Mark ‘CAUGHT IN THE MIDDLE’ A case study of the boycott of Arla Foods in the Middle East
Lundin, Matilda ; Rydlöv, Moa and Slind, Thea (2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151
Department of Business Administration
- Misc.
Mark Am I a Barbie girl? Mattel’s fight for Barbie’s reputation
Dettmering, Sabrina ; Grimani, Irene ; Reinauer, Antonia and Schönström, Julia (2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151
Department of Business Administration
- Misc.
Mark Burger Wars - case Burger King vs. McDonald's
Gergova, Tanya ; Lundqvist, Emelie and Muscat, Nathanael (2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151
Department of Business Administration
- Misc.

your query:: Remove publishingYear: 2015