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2024
Mark Milking the Industry: The Expiration Date of Brand Rivalries An in-depth qualitative study unraveling consumer attitudes toward an inter-firm brand rivalry in the Swedish milk industry
Wasserfaller, Elisa Paulina ^LU and Markkanen, Tuuli Maria ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
Mark An Ethical Dilemma in Influencer Marketing: Discovering Social Media Influencers' Justifications for Promoting Aesthetic Surgery
Kauffmann, Pia ^LU and Vaiciunaite, Selestina ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
2023
Mark A Guilt-free Guilty Pleasure - A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism
Do, Y Nhi ^LU and Kakaletri, Georgia ^LU (2023) BUSN39 20231
Department of Business Administration
- Master (One yr)
Mark The Art of Shielding Luxury Brands: Defensive Strategies for Success
Frithiof, Carl Oscar ^LU ; Karlsson, Stefan ^LU and Vesterberg, Arvid ^LU (2023) FEKH29 20231
Department of Business Administration
- Bach. Degree
Mark Att bli cancellerad i den digitala eran
Silver, Emma ^LU ; Ekelund, Matilda ^LU and Claesson, Filippa ^LU (2023) FEKH29 20231
Department of Business Administration
- Bach. Degree
Mark Brands Mobilising Sustainable Consumption by Craft
Sipilä, Evianna ^LU and Ursing, Beatrice ^LU (2023) BUSN39 20231
Department of Business Administration
- Master (One yr)
Mark Staying Grounded: Exploring the Underlying Motives of Environmental Non-Flyers
Maguiña Ángeles, Marian Alejandra ^LU and Cetnarowski, Susanne Dorothea ^LU (2023) BUSN39 20231
Department of Business Administration
- Master (One yr)
Mark Skandalers påverkan på konsumenters inställning till varumärken
Borg, Emma ^LU ; Grundström, Josefine ^LU and Hellsing, Malte ^LU (2023) FEKH29 20231
Department of Business Administration
- Bach. Degree
Mark Sambandet mellan CSR och varumäkeslegitimitet
Hofer, Agnes ^LU ; Lange, Emma ^LU and Lindell, Paola ^LU (2023) FEKH29 20231
Department of Business Administration
- Bach. Degree
2021
Mark The Effortless Fashionista: A Study of Lead Consumers Production of Subjectivities Through the Adaption of Fast Fashion on Instagram
Engqvist Johansson, Yulia ^LU and Hallgren, Cecilia ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)

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your query:: Remove supervisor: Bertilsson, Jon