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- 2018
-
Mark
From Selling Point to Experience Point - A Qualitative Exploration of How Millennials Shop Offline and How to Attract Them to Physical Retail Stores
- Master (One yr)
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Mark
Personligt varumärke - Elitidrottarens resa in i näringslivet
- Bach. Degree
-
Mark
From core to store - A qualitative study of how retailers translate and communicate sustainability from corporate level to physical store
- Master (One yr)
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Mark
The Age Of Experience: A Qualitative Study of the Revitalisation of the Customer’s Physical Retail Experience based on the Example of IKEA
- Master (One yr)
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Mark
Mash It Up! Exploring the Phenomenon of Retail Mash-Up and the Survival of the Physical Retail Place in a Digitalised World
- Master (One yr)
- 2017
-
Mark
Brands, Dare to Care! A Quantitative Study on How Brand's Sociopolitical Involvement Affects Consumers' Perceived Brand Authenticity
- Master (One yr)
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Mark
Internal CSR Support: From Bystanders to Ambassadors
- Master (One yr)
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Mark
Haptics as the Sleeping Beauty of Marketing: The Role of Haptic Packaging Characteristics on FMCG Products for Customers
- Master (One yr)
-
Mark
Phygitalization and its effect on customer satisfaction and loyalty - The case of Sephora
- Master (One yr)
-
Mark
Rethinking Individual Customer Journeys: Exploration Across Age Groups In A Digitised Retail Industry
- Master (One yr)