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2016
Mark What comes first: the market or the product? Strategic orientations among start-ups in the Øresund Region
Muscat, Nathanael ^LU and Ivanov, Ivaylo ^LU (2016) BUSN39 20161
Department of Business Administration
- Master (One yr)
Mark Driving Forces Towards Shopping for Second-Hand Clothing
Hansson, Anna-Adelaine ^LU and Morozov, Evgenia ^LU (2016) BUSN39 20161
Department of Business Administration
- Master (One yr)
Mark Towards Understanding Consumer Reactions in Out-of-Stock Situations: A comparison of price promoted versus regular-priced items in grocery retail
Timmerman, Susan ^LU and Hajszan, Christina ^LU (2016) BUSN39 20161
Department of Business Administration
- Master (One yr)
Mark ‘Brand New Food’ - Brand Positioning of Entrepreneurial Innovation: A Multiple Case Study in the Food Industry
Lammers, Jamie-Lee Celine ^LU and Ryll, Karoline ^LU (2016) BUSN39 20161
Department of Business Administration
- Master (One yr)
Mark The Country of Ownership Paradox
Varga, Nora ^LU and Zhao, Fengge ^LU (2016) BUSN39 20161
Department of Business Administration
- Master (One yr)
Mark Consumer Behaviour in the Sector of Household Robots: Elderly People as Adopters
Waldén, Juuso ^LU and Johnson, Liam ^LU (2016) BUSN39 20161
Department of Business Administration
- Master (One yr)
Mark City rebranding through co-creation with the residents - the case of Amsterdam
Krop, Frederique ^LU and Tigka, Effrosyni ^LU (2016) BUSN39 20161
Department of Business Administration
- Master (One yr)
Mark The Startup of a Strong Brand - An investigation of brand identity evolution in early-stage startups operating in Sweden
Åkesson, Amanda ^LU and Dajakaj, Natyra ^LU (2016) BUSN39 20161
Department of Business Administration
- Master (One yr)
Mark The 'real' marketers Destination Branding and Marketing 2.0
Amakye, Sally-Anne ^LU and Nedelcheva, Desislava ^LU (2016) BUSN39 20161
Department of Business Administration
- Master (One yr)
2015
Mark Corporate Heritage Brands and Co-Creation - A Case Study on The Royal Danish Theatre
Mattsson, Linnéa ^LU and Stidsholt, Julie ^LU (2015) BUSN39 20151
Department of Business Administration
- Master (One yr)

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