Normative, authententic and altruistic fruit and vegetable consumption as weblog discourses
(2013) In International Journal of Consumer Studies 37(1). p.66-72- Abstract
- Abstract in Undetermined
The Internet is a growing information and communication channel for health- and diet-related issues. Keeping updated on the fruit- and vegetable-related (F&V) discourses among laypeople is important for health communicators in order to promote F&V consumption through tailored health messages. The aim of the present study was to identify F&V-related discourses in weblogs that were maintained, obviously, to influence diet. A theoretically chosen sample of weblogs were analysed applying critical discourse analysis. The analysis showed three partly overlapping F&V-related discourses: (1) normative consumption with a focus on single nutrients and physiological mechanisms; (2) authentic consumption... (More) - Abstract in Undetermined
The Internet is a growing information and communication channel for health- and diet-related issues. Keeping updated on the fruit- and vegetable-related (F&V) discourses among laypeople is important for health communicators in order to promote F&V consumption through tailored health messages. The aim of the present study was to identify F&V-related discourses in weblogs that were maintained, obviously, to influence diet. A theoretically chosen sample of weblogs were analysed applying critical discourse analysis. The analysis showed three partly overlapping F&V-related discourses: (1) normative consumption with a focus on single nutrients and physiological mechanisms; (2) authentic consumption with a desire for naturalness; and (3) altruistic consumption where ethical responsibilities are enhanced. Bloggers have clear perceptions on ideal F&V consumption, but it is a challenge for the reader to make a synthesis of the discourses presented. Filtering contradictory instructions requires health literacy, which may need more support from dietetic professionals. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/2158363
- author
- Anna-Mari, Simunaniemi ; Sandberg, Helena LU ; Agneta, Andersson and Margareta, Nydahl
- organization
- publishing date
- 2013
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- dietetic communication, Critical discourse analysis, fruit and, vegetables, health communication, weblogs
- in
- International Journal of Consumer Studies
- volume
- 37
- issue
- 1
- pages
- 66 - 72
- publisher
- Wiley-Blackwell
- external identifiers
-
- wos:000313692200009
- scopus:84872384184
- ISSN
- 1470-6431
- DOI
- 10.1111/j.1470-6431.2011.01058.x
- language
- English
- LU publication?
- yes
- id
- 37b2894d-afed-4998-8cbc-b3aa92041a1b (old id 2158363)
- date added to LUP
- 2016-04-01 11:10:13
- date last changed
- 2022-02-18 00:38:08
@article{37b2894d-afed-4998-8cbc-b3aa92041a1b,
abstract = {{Abstract in Undetermined<br>
The Internet is a growing information and communication channel for health- and diet-related issues. Keeping updated on the fruit- and vegetable-related (F&V) discourses among laypeople is important for health communicators in order to promote F&V consumption through tailored health messages. The aim of the present study was to identify F&V-related discourses in weblogs that were maintained, obviously, to influence diet. A theoretically chosen sample of weblogs were analysed applying critical discourse analysis. The analysis showed three partly overlapping F&V-related discourses: (1) normative consumption with a focus on single nutrients and physiological mechanisms; (2) authentic consumption with a desire for naturalness; and (3) altruistic consumption where ethical responsibilities are enhanced. Bloggers have clear perceptions on ideal F&V consumption, but it is a challenge for the reader to make a synthesis of the discourses presented. Filtering contradictory instructions requires health literacy, which may need more support from dietetic professionals.}},
author = {{Anna-Mari, Simunaniemi and Sandberg, Helena and Agneta, Andersson and Margareta, Nydahl}},
issn = {{1470-6431}},
keywords = {{dietetic communication; Critical discourse analysis; fruit and; vegetables; health communication; weblogs}},
language = {{eng}},
number = {{1}},
pages = {{66--72}},
publisher = {{Wiley-Blackwell}},
series = {{International Journal of Consumer Studies}},
title = {{Normative, authententic and altruistic fruit and vegetable consumption as weblog discourses}},
url = {{http://dx.doi.org/10.1111/j.1470-6431.2011.01058.x}},
doi = {{10.1111/j.1470-6431.2011.01058.x}},
volume = {{37}},
year = {{2013}},
}