I coachingland - på spaning efter den inre potentialen
(2010) In Chaos. Skandinavisk tidsskrift for religionhistoriske studier 53. p.1-16- Abstract
- This article examines the expansive commercialization of various neospiritual and pseudoscientific practices currently mobilized in late modern Swedish pursuits of identity, meaning, and health. The focus is on the emergence and marketing of new entrepreneurs who have established themselves as “coaches” promoting personal development, and how they organize their own systems of education and certification. Publicly financed institutions at local, regional, and federal levels increasingly purchase such services for the benefit of their clients and personnel. The recent Swedish surge in unemployment, for instance, will be met by huge public investments in personal “coaching” for the unemployed. The article mainly focus on how coaching... (More)
- This article examines the expansive commercialization of various neospiritual and pseudoscientific practices currently mobilized in late modern Swedish pursuits of identity, meaning, and health. The focus is on the emergence and marketing of new entrepreneurs who have established themselves as “coaches” promoting personal development, and how they organize their own systems of education and certification. Publicly financed institutions at local, regional, and federal levels increasingly purchase such services for the benefit of their clients and personnel. The recent Swedish surge in unemployment, for instance, will be met by huge public investments in personal “coaching” for the unemployed. The article mainly focus on how coaching practices are introduced and applied in Swedish society, how they cater to individual pursuits of meaning, and how they contribute to socially acceptable expressions of discontent. Finally, a discussion is rised about which kinds of therapeutic messages and understandings are emancipatory for individual clients, and which merely serve to defuse social discontent. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/2225659
- author
- Hornborg, Anne-Christine LU
- organization
- publishing date
- 2010
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- New spirituality, inner potential, coaching, therapy, commodification of new ritual practices
- in
- Chaos. Skandinavisk tidsskrift for religionhistoriske studier
- volume
- 53
- pages
- 1 - 16
- publisher
- Forlaget Chaos
- ISSN
- 0108-4453
- language
- English
- LU publication?
- yes
- additional info
- The information about affiliations in this record was updated in December 2015. The record was previously connected to the following departments: Centre for Theology and Religious Studies (015017000)
- id
- 3de92714-e7cc-4cd2-803d-acbab01f92b1 (old id 2225659)
- date added to LUP
- 2016-04-01 14:12:52
- date last changed
- 2018-11-21 20:24:33
@article{3de92714-e7cc-4cd2-803d-acbab01f92b1, abstract = {{This article examines the expansive commercialization of various neospiritual and pseudoscientific practices currently mobilized in late modern Swedish pursuits of identity, meaning, and health. The focus is on the emergence and marketing of new entrepreneurs who have established themselves as “coaches” promoting personal development, and how they organize their own systems of education and certification. Publicly financed institutions at local, regional, and federal levels increasingly purchase such services for the benefit of their clients and personnel. The recent Swedish surge in unemployment, for instance, will be met by huge public investments in personal “coaching” for the unemployed. The article mainly focus on how coaching practices are introduced and applied in Swedish society, how they cater to individual pursuits of meaning, and how they contribute to socially acceptable expressions of discontent. Finally, a discussion is rised about which kinds of therapeutic messages and understandings are emancipatory for individual clients, and which merely serve to defuse social discontent.}}, author = {{Hornborg, Anne-Christine}}, issn = {{0108-4453}}, keywords = {{New spirituality; inner potential; coaching; therapy; commodification of new ritual practices}}, language = {{eng}}, pages = {{1--16}}, publisher = {{Forlaget Chaos}}, series = {{Chaos. Skandinavisk tidsskrift for religionhistoriske studier}}, title = {{I coachingland - på spaning efter den inre potentialen}}, volume = {{53}}, year = {{2010}}, }