The Book Trade Expansion: Books and Publishers in Sweden, 1945–1970
(2013) In Scandinavica - International Journal of Scandinavian Studies 51(2). p.22-37- Abstract
- The post-war years were a time of expansion in Swedish publishing. The economy was growing, people became better educated, the rise of a large middle-class meant new costumers, new publishing and sales strategies added to the increasing market, and overall there was higher sales, more titles published and more people reading. Despite the success story there has been hardly any research done on the overall publishing structures of the period and the proposed article is an attempt to map ‘who did what’ in publishing. Four main aspects are considered in the article: published titles (statistics, translations, genres), material aspects (publishing formats, the importance of the paperback), the publishing houses (general structures, the... (More)
- The post-war years were a time of expansion in Swedish publishing. The economy was growing, people became better educated, the rise of a large middle-class meant new costumers, new publishing and sales strategies added to the increasing market, and overall there was higher sales, more titles published and more people reading. Despite the success story there has been hardly any research done on the overall publishing structures of the period and the proposed article is an attempt to map ‘who did what’ in publishing. Four main aspects are considered in the article: published titles (statistics, translations, genres), material aspects (publishing formats, the importance of the paperback), the publishing houses (general structures, the position and strategies of the Publisher’s Association), and the market (very briefly on the relation to readers, sales, book trade etc.).
The article argues that the 25 years after the war were a golden age in Swedish publishing, a short phase, which is still regarded today as emblematic for the ‘good’ trade. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/3813206
- author
- Steiner, Ann LU
- organization
- publishing date
- 2013
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- Post-war publishing, Swedish book trade, the Swedish Publisher's Association, nineteenth century publishing
- in
- Scandinavica - International Journal of Scandinavian Studies
- volume
- 51
- issue
- 2
- pages
- 22 - 37
- publisher
- Norvik Press
- external identifiers
-
- wos:000208840400003
- scopus:84893749431
- ISSN
- 0036-5653
- language
- English
- LU publication?
- no
- id
- 5687fa0d-3080-4062-9c4c-dff2aab7755b (old id 3813206)
- date added to LUP
- 2016-04-01 13:58:33
- date last changed
- 2024-01-09 21:16:45
@article{5687fa0d-3080-4062-9c4c-dff2aab7755b,
abstract = {{The post-war years were a time of expansion in Swedish publishing. The economy was growing, people became better educated, the rise of a large middle-class meant new costumers, new publishing and sales strategies added to the increasing market, and overall there was higher sales, more titles published and more people reading. Despite the success story there has been hardly any research done on the overall publishing structures of the period and the proposed article is an attempt to map ‘who did what’ in publishing. Four main aspects are considered in the article: published titles (statistics, translations, genres), material aspects (publishing formats, the importance of the paperback), the publishing houses (general structures, the position and strategies of the Publisher’s Association), and the market (very briefly on the relation to readers, sales, book trade etc.).<br/><br/>The article argues that the 25 years after the war were a golden age in Swedish publishing, a short phase, which is still regarded today as emblematic for the ‘good’ trade.}},
author = {{Steiner, Ann}},
issn = {{0036-5653}},
keywords = {{Post-war publishing; Swedish book trade; the Swedish Publisher's Association; nineteenth century publishing}},
language = {{eng}},
number = {{2}},
pages = {{22--37}},
publisher = {{Norvik Press}},
series = {{Scandinavica - International Journal of Scandinavian Studies}},
title = {{The Book Trade Expansion: Books and Publishers in Sweden, 1945–1970}},
volume = {{51}},
year = {{2013}},
}