Marketing Megalomania : The Madness of Brand Management
(2017) p.265-280
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/410b750b-66dc-4631-bfeb-2f5f4aea0bed
- author
- Svensson, Peter LU
- organization
- publishing date
- 2017
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- published
- subject
- host publication
- Brand Theories : Perspectives on Brands and Branding - Perspectives on Brands and Branding
- editor
- Bertilsson, Jon and Tarnovskaya, Veronika
- edition
- 1
- pages
- 16 pages
- publisher
- Studentlitteratur AB
- ISBN
- 9789144116242
- language
- English
- LU publication?
- yes
- id
- 410b750b-66dc-4631-bfeb-2f5f4aea0bed
- date added to LUP
- 2017-05-30 08:03:48
- date last changed
- 2018-11-21 21:32:22
@inbook{410b750b-66dc-4631-bfeb-2f5f4aea0bed,
author = {{Svensson, Peter}},
booktitle = {{Brand Theories : Perspectives on Brands and Branding}},
editor = {{Bertilsson, Jon and Tarnovskaya, Veronika}},
isbn = {{9789144116242}},
language = {{eng}},
pages = {{265--280}},
publisher = {{Studentlitteratur AB}},
title = {{Marketing Megalomania : The Madness of Brand Management}},
year = {{2017}},
}