The Fortune at the Base of the Pyramid: Strategies for Creating Innovations
(2013) In Journal of Management of Innovation and Technology p.7-9
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/8032139
- author
- Jagtap, Santosh LU ; Larsson, Andreas LU ; Warell, Anders LU and Olander, Elin LU
- organization
- publishing date
- 2013
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- BOP, Base of the Pyramid, strategy, innovation
- in
- Journal of Management of Innovation and Technology
- issue
- 4
- pages
- 7 - 9
- publisher
- Journal of Technology Management & Innovation Group
- ISSN
- 0718-2724
- language
- English
- LU publication?
- yes
- id
- cff9df17-18ab-495a-864b-89387c421d36 (old id 8032139)
- date added to LUP
- 2016-04-04 14:08:00
- date last changed
- 2020-05-12 15:05:51
@article{cff9df17-18ab-495a-864b-89387c421d36, author = {{Jagtap, Santosh and Larsson, Andreas and Warell, Anders and Olander, Elin}}, issn = {{0718-2724}}, keywords = {{BOP; Base of the Pyramid; strategy; innovation}}, language = {{eng}}, number = {{4}}, pages = {{7--9}}, publisher = {{Journal of Technology Management & Innovation Group}}, series = {{Journal of Management of Innovation and Technology}}, title = {{The Fortune at the Base of the Pyramid: Strategies for Creating Innovations}}, url = {{https://lup.lub.lu.se/search/files/6288253/8032184.pdf}}, year = {{2013}}, }