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All-seeing giants and blindfolded dwarfs: On information-asymmetries on data-driven markets

Larsson, Stefan LU (2017)
Abstract
The objective of this chapter is to contribute to the understanding of the growth of this global data-driven market ecology, mainly in order to pinpoint important regulatory challenges, where individual choice and agency, as well as competition, seem undermined. Truly, this development holds many promises for new innovation, some more disruptive than others, but also poses challenges that in this chapter is discussed in terms of lack of transparency on the data’s destination and how it is used. As more types of industries develop their own sophisticated uses of personal data, the collaboration between multiple parties by necessity develops. This does however contribute to the lack of insight for individuals and authorities, but also risks... (More)
The objective of this chapter is to contribute to the understanding of the growth of this global data-driven market ecology, mainly in order to pinpoint important regulatory challenges, where individual choice and agency, as well as competition, seem undermined. Truly, this development holds many promises for new innovation, some more disruptive than others, but also poses challenges that in this chapter is discussed in terms of lack of transparency on the data’s destination and how it is used. As more types of industries develop their own sophisticated uses of personal data, the collaboration between multiple parties by necessity develops. This does however contribute to the lack of insight for individuals and authorities, but also risks skewing the markets to the favour of those in control of distribution platforms and search engines. The challenge then regards how to deal with data-driven dominance and gatekeeping, i.e., the notion of antitrust in relation to digital-markets.

The chapter focuses on: (1.) the “ecosystem” of global data-driven markets and the lack of incentives for data collectors to be more transparent; in order to analyse (2.) the extent to which the information asymmetry brings monopolistic tendencies and a power asymmetry between data-collecting and data-utilising platforms, on the one hand, and individuals and small and medium-sized enterprises (SMEs), on the other, and to (3.) suggest counter-measures to problems arising from this asymmetry. For the sake of expressing the related points, I mainly use the EU commission as the regulatory entity at play. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
platforms, antitrust, information-asymmetry, data-driven, data-driven markets, digital economy, sharing economy, disruption, consumer protection, data protection, privacy, consent, data brokerage, transparency, black box
host publication
New Economic Models: Tools for Political Decision Makers Dealing with the Changing European Economies
publisher
European Liberal Forum asbl.
project
Digitaliseringens konsekvenser ur ett konsumentperspektiv
language
English
LU publication?
yes
id
bada07c0-3a62-4e12-950d-779178eeccd4
date added to LUP
2017-11-28 13:21:09
date last changed
2021-03-22 20:12:18
@inbook{bada07c0-3a62-4e12-950d-779178eeccd4,
  abstract     = {{The objective of this chapter is to contribute to the understanding of the growth of this global data-driven market ecology, mainly in order to pinpoint important regulatory challenges, where individual choice and agency, as well as competition, seem undermined. Truly, this development holds many promises for new innovation, some more disruptive than others, but also poses challenges that in this chapter is discussed in terms of lack of transparency on the data’s destination and how it is used. As more types of industries develop their own sophisticated uses of personal data, the collaboration between multiple parties by necessity develops. This does however contribute to the lack of insight for individuals and authorities, but also risks skewing the markets to the favour of those in control of distribution platforms and search engines. The challenge then regards how to deal with data-driven dominance and gatekeeping, i.e., the notion of antitrust in relation to digital-markets.<br/><br/>The chapter focuses on: (1.) the “ecosystem” of global data-driven markets and the lack of incentives for data collectors to be more transparent; in order to analyse (2.) the extent to which the information asymmetry brings monopolistic tendencies and a power asymmetry between data-collecting and data-utilising platforms, on the one hand, and individuals and small and medium-sized enterprises (SMEs), on the other, and to (3.) suggest counter-measures to problems arising from this asymmetry. For the sake of expressing the related points, I mainly use the EU commission as the regulatory entity at play.}},
  author       = {{Larsson, Stefan}},
  booktitle    = {{New Economic Models: Tools for Political Decision Makers Dealing with the Changing European Economies}},
  keywords     = {{platforms; antitrust; information-asymmetry; data-driven; data-driven markets; digital economy; sharing economy; disruption; consumer protection; data protection; privacy; consent; data brokerage; transparency; black box}},
  language     = {{eng}},
  month        = {{11}},
  publisher    = {{European Liberal Forum asbl.}},
  title        = {{All-seeing giants and blindfolded dwarfs: On information-asymmetries on data-driven markets}},
  url          = {{https://lup.lub.lu.se/search/files/35293206/Larsson_2017_All_seeing_giants_and_blindfolded_dwarfs.pdf}},
  year         = {{2017}},
}