Spaces of identity in the city : Embracing the contradictions
Cassinger, Cecilia LU and Thelander, Åsa LU
(2017)
In Routledge Studies in Critical Marketing
p.70-81
- Abstract
- Several studies demonstrate the value of residents’ voices in the place branding process, however, relatively little is known about how residents experience participating in place branding campaigns and the consequences for place identity. This chapter explores the question of whether participatory branding initiatives could potentially lead to more inclusionary representational spaces in the city. Knowledge about how such spaces are produced can inform the maintenance of place brand on the strategic level and how it may include the needs of the local community. The study shows that contradictions within spaces could be useful to preserve on a strategic level in order to increase the awareness of marginalized interest in the city’s... (More)
- Several studies demonstrate the value of residents’ voices in the place branding process, however, relatively little is known about how residents experience participating in place branding campaigns and the consequences for place identity. This chapter explores the question of whether participatory branding initiatives could potentially lead to more inclusionary representational spaces in the city. Knowledge about how such spaces are produced can inform the maintenance of place brand on the strategic level and how it may include the needs of the local community. The study shows that contradictions within spaces could be useful to preserve on a strategic level in order to increase the awareness of marginalized interest in the city’s identity. Contradictions highlight asymmetries in power relations between groups and interests in the city and are difficult to resolve, thus they create ambiguous spaces in which the place identity is continuously reworked and negotiated. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/f8cf710d-1002-4843-b36b-342ab34b4774
- author
- Cassinger, Cecilia
LU
and Thelander, Åsa
LU
- organization
- publishing date
- 2017-11-30
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- published
- subject
- keywords
- place branding, place identity, space, city, particpation, social media
- host publication
- Inclusive place branding : Critical Perspectives on Theory and Practice - Critical Perspectives on Theory and Practice
- series title
- Routledge Studies in Critical Marketing
- editor
- Kavaratzis, Mihalis ; Giovarnardi, Massimo and Lichrou, Maria
- pages
- 70 - 81
- publisher
- Routledge
- external identifiers
-
- scopus:85050055837
- ISBN
- 9781138659247
- 978-131721672-8
- language
- English
- LU publication?
- yes
- id
- f8cf710d-1002-4843-b36b-342ab34b4774
- date added to LUP
- 2017-10-21 17:48:56
- date last changed
- 2024-04-14 20:09:01
@inbook{f8cf710d-1002-4843-b36b-342ab34b4774,
abstract = {{Several studies demonstrate the value of residents’ voices in the place branding process, however, relatively little is known about how residents experience participating in place branding campaigns and the consequences for place identity. This chapter explores the question of whether participatory branding initiatives could potentially lead to more inclusionary representational spaces in the city. Knowledge about how such spaces are produced can inform the maintenance of place brand on the strategic level and how it may include the needs of the local community. The study shows that contradictions within spaces could be useful to preserve on a strategic level in order to increase the awareness of marginalized interest in the city’s identity. Contradictions highlight asymmetries in power relations between groups and interests in the city and are difficult to resolve, thus they create ambiguous spaces in which the place identity is continuously reworked and negotiated.}},
author = {{Cassinger, Cecilia and Thelander, Åsa}},
booktitle = {{Inclusive place branding : Critical Perspectives on Theory and Practice}},
editor = {{Kavaratzis, Mihalis and Giovarnardi, Massimo and Lichrou, Maria}},
isbn = {{9781138659247}},
keywords = {{place branding; place identity; space; city; particpation; social media}},
language = {{eng}},
month = {{11}},
pages = {{70--81}},
publisher = {{Routledge}},
series = {{Routledge Studies in Critical Marketing}},
title = {{Spaces of identity in the city : Embracing the contradictions}},
year = {{2017}},
}