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Exploring the Dynamics of Market driving Strategy with a focus on Corporate Branding: the case of Ikea in Russia

Tarnovskaya, Veronika LU and Elg, Ulf LU (2004) European Marketing Academy Conference, 2004
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author
organization
publishing date
type
Contribution to conference
publication status
published
subject
conference name
European Marketing Academy Conference, 2004
language
English
LU publication?
yes
id
3181f17a-ce24-4896-bffd-3aa33f7feb0a (old id 1386658)
date added to LUP
2009-04-20 12:27:22
date last changed
2016-07-15 09:25:02
@misc{3181f17a-ce24-4896-bffd-3aa33f7feb0a,
  author       = {Tarnovskaya, Veronika and Elg, Ulf},
  language     = {eng},
  title        = {Exploring the Dynamics of Market driving Strategy with a focus on Corporate Branding: the case of Ikea in Russia},
  year         = {2004},
}