Veronika Tarnovskaya

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2023
Mark Market shaping MNCs in emerging markets - stakeholder engagement and the role of embeddedness
Schaumann, Janina M. ^LU and Tarnovskaya, Veronika ^LU (2023) In Industrial Marketing Management 114. p.64-79
- Contribution to journal › Article
2022
Mark Proactive Corporate Sustainability via Social Innovation—A Case Study of the Hennes & Mauritz Grand Challenge in Bangladesh
Tarnovskaya, Veronika ^LU ; Melén Hånell, Sara and Tolstoy, Daniel (2022) In Sustainability special issue.
- Contribution to journal › Article
Mark Drivers or passengers? A taxonomy of multinationals’ approaches to corporate social responsibility implementation in developing markets
Tarnovskaya, Veronika ^LU ; Tolstoy, Daniel and Melén Hånell, Sara (2022) In International Marketing Review 39(7). p.1-24
- Contribution to journal › Article
Mark IKEA: Expanding in Russia
Elg, Ulf ^LU ; Jonsson, Anna ^LU and Tarnovskaya, Veronika ^LU (2022) p.515-520
- Chapter in Book/Report/Conference proceeding › Book chapter
Mark Organizational resilience and internal branding: investigating the effects triggered by self-service technology
Biedenbach, Galina ; Biedenbach, Thomas ; Hulten, Peter and Tarnovskaya, Veronika ^LU (2022) In Journal of Brand Management 29(4). p.420-433
- Contribution to journal › Article
2019
Mark B2B brand equity : investigating the effects of human capital and relational trust
Biedenbach, Galina ; Hultén, Peter and Tarnovskaya, Veronika ^LU (2019) In Journal of Business and Industrial Marketing 34(1). p.1-11
- Contribution to journal › Article
2018
Mark Corporate rebranding failure and brand meanings in the digital environment
Tarnovskaya, Veronika ^LU and Biedenbach, Galina (2018) In Marketing Intelligence and Planning 36(4). p.455-469
- Contribution to journal › Article
2017
Mark Brand Theories : Perspectives on Brands and Branding
Bertilsson, Jon ^LU and Tarnovskaya, Veronika ^LU (2017)
- Book/Report › Anthology (editor)
Mark Corporate Brand Identity and Image : to Align or Separate - This is the Question
Tarnovskaya, Veronika ^LU (2017) p.45-64
- Chapter in Book/Report/Conference proceeding › Book chapter
Mark Handeln rustar för multi-kanal
Hultman, Jens ^LU ; Fuentes, Christian ^LU ; Hjort, Klas ^LU ; Johansson, Ulf ^LU and Tarnovskaya, Veronika ^LU (2017)
- Book/Report › Report

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