Janina Schaumann (Former)
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- 2023
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Mark
Market shaping MNCs in emerging markets - stakeholder engagement and the role of embeddedness
- Contribution to journal › Article
- 2021
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Mark
Stakeholder-based Brand Equity (SBBE) : A qualitative study of its development through firm-stakeholder interactions in emerging markets
(2021) In Lund Studies in Economics and Management
- Thesis › Doctoral thesis (monograph)
- 2015
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Mark
Case study IV : Axis communications Building the global market for network surveillance cameras
(2015) p.463-469
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2014
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Mark
Institutional forces and firms’ positioning in China and Brazil.
(2014) 22nd Conference of the Consortium of International Marketing Research, 2014
- Contribution to conference › Paper, not in proceeding
- 2013
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Mark
Internationalization Through Social Exchange Relationships In Emerging Markets.
(2013) 39th Annual Conference of the European International Business Academy, 2013
- Contribution to conference › Paper, not in proceeding
- 2012
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Mark
Managing Political Actors Through Network Partners: Market-Driving Multinationals in Emerging Markets.
(2012)
- Chapter in Book/Report/Conference proceeding › Book chapter
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Mark
Managing political actors through network partners: the case of market driving strategy
(2012) 38th Annual Conference of the European International Business Academy, 2012
- Contribution to conference › Paper, not in proceeding