Proactive Corporate Sustainability via Social Innovation—A Case Study of the Hennes & Mauritz Grand Challenge in Bangladesh
(2022) In Sustainability special issue.- Abstract
- The purpose of the study is to explore how a multinational enterprise can use social innovations to drive change and solve grand challenges in an emerging market context. This paper brings market-shaping literature into a sustainability context, particularly by studying the implementation of social innovations in an emerging market context. Specifically, the study involves an in-depth qualitative study of H&M’s fair living wages program in Bangladesh. We find that H&M is tackling utterances of grand challenges revealed by orchestrating social innovation in collaborations with local stakeholders. Social innovation is carried out in ongoing projects involving multiple stakeholders. The study contributes to current literature by... (More)
- The purpose of the study is to explore how a multinational enterprise can use social innovations to drive change and solve grand challenges in an emerging market context. This paper brings market-shaping literature into a sustainability context, particularly by studying the implementation of social innovations in an emerging market context. Specifically, the study involves an in-depth qualitative study of H&M’s fair living wages program in Bangladesh. We find that H&M is tackling utterances of grand challenges revealed by orchestrating social innovation in collaborations with local stakeholders. Social innovation is carried out in ongoing projects involving multiple stakeholders. The study contributes to current literature by revealing that multinational enterprises indeed can use social innovation to drive change in emerging markets, although this requires long-term commitment, an ability and willingness to shape the surrounding business environment, and a prominent standing among key stakeholders. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/8198efa7-ce46-419d-b21a-d77465931407
- author
- Tarnovskaya, Veronika LU ; Melén Hånell, Sara and Tolstoy, Daniel
- organization
- publishing date
- 2022-01-06
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- corporate sustainability, market shaping, social innovation, proactive CS, emerging markets
- in
- Sustainability
- volume
- special issue
- pages
- 19 pages
- publisher
- MDPI AG
- external identifiers
-
- scopus:85122398132
- ISSN
- 2071-1050
- DOI
- 10.3390/su14020599
- language
- English
- LU publication?
- yes
- id
- 8198efa7-ce46-419d-b21a-d77465931407
- date added to LUP
- 2022-01-12 10:17:46
- date last changed
- 2022-04-19 19:12:35
@article{8198efa7-ce46-419d-b21a-d77465931407,
abstract = {{The purpose of the study is to explore how a multinational enterprise can use social innovations to drive change and solve grand challenges in an emerging market context. This paper brings market-shaping literature into a sustainability context, particularly by studying the implementation of social innovations in an emerging market context. Specifically, the study involves an in-depth qualitative study of H&M’s fair living wages program in Bangladesh. We find that H&M is tackling utterances of grand challenges revealed by orchestrating social innovation in collaborations with local stakeholders. Social innovation is carried out in ongoing projects involving multiple stakeholders. The study contributes to current literature by revealing that multinational enterprises indeed can use social innovation to drive change in emerging markets, although this requires long-term commitment, an ability and willingness to shape the surrounding business environment, and a prominent standing among key stakeholders.}},
author = {{Tarnovskaya, Veronika and Melén Hånell, Sara and Tolstoy, Daniel}},
issn = {{2071-1050}},
keywords = {{corporate sustainability; market shaping; social innovation; proactive CS; emerging markets}},
language = {{eng}},
month = {{01}},
publisher = {{MDPI AG}},
series = {{Sustainability}},
title = {{Proactive Corporate Sustainability via Social Innovation—A Case Study of the Hennes & Mauritz Grand Challenge in Bangladesh}},
url = {{http://dx.doi.org/10.3390/su14020599}},
doi = {{10.3390/su14020599}},
volume = {{special issue}},
year = {{2022}},
}