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2024
Mark MNE innovation in the pursuit of SDGs in emerging markets
Hånell, Sara Melén ; Tarnovskaya, Veronika ^LU and Tolstoy, Daniel (2024) In International Marketing Review 41(7). p.59-83
- Contribution to journal › Article
2023
Mark Proactive Service Recovery Performance in Emerging (vs. Developed) Market-Based Firms: The Role of Clients’ Cultural Orientation
Nik Bakhsh, Naghmeh ; Hollebeek, Linda ^LU ; Riivits-Arkonsuo, Iivi ; K. Clark, Moira and Casas, Ramunas (2023) In Organizations and Markets in Emerging Economies 14(2(28)). p.260-285
- Contribution to journal › Article
Mark What besets entrepreneurs in renewable energy sector? – Insights from the Indian state of Gujarat
Haldar, Stuti ^LU and Tripathi, Tulika (2023) In International Journal of Energy Sector Management 17(2). p.209-226
- Contribution to journal › Article
2022
Mark Proactive Corporate Sustainability via Social Innovation—A Case Study of the Hennes & Mauritz Grand Challenge in Bangladesh
Tarnovskaya, Veronika ^LU ; Melén Hånell, Sara and Tolstoy, Daniel (2022) In Sustainability special issue.
- Contribution to journal › Article
Mark Customer Engagement in Emerging Markets: Framework and Propositions
Hollebeek, Linda ^LU ; Muniz-Martinez, Norberto ; Clark, Moira K. ; Simanaviciute, Agne and Letukyte, Neda (2022) In Organizations and Markets in Emerging Economies 13(2). p.284-299
- Contribution to journal › Article
2021
Mark Stakeholder-based Brand Equity (SBBE) : A qualitative study of its development through firm-stakeholder interactions in emerging markets
Schaumann, Janina ^LU (2021) In Lund Studies in Economics and Management
- Thesis › Doctoral thesis (monograph)
2018
Mark Market driving at Bottom of the Pyramid (BoP) : An analysis of social enterprises from the healthcare sector
Agarwal, Nivedita ; Chakrabarti, Ronika ; Brem, Alexander and Bocken, Nancy ^LU (2018) In Journal of Business Research 86. p.234-244
- Contribution to journal › Article
2017
Mark MNE microfoundations and routines for building a legitimate and sustainable position in emerging markets
Elg, Ulf ^LU ; Ghauri, Pervez N. ^LU ; Child, John and Collinson, Simon (2017) In Journal of Organizational Behavior 38(9). p.1320-1337
- Contribution to journal › Article
2016
Mark Multiple stakeholders and B2B branding in emerging markets
Tarnovskaya, Veronika ^LU and Biedenbach, Galina (2016) In Qualitative Market Research 19(3). p.287-309
- Contribution to journal › Article
2015
Mark Technology driven FDI by Emerging MNEs in Europe
(2015)
- Book/Report › Book

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