MNE innovation in the pursuit of SDGs in emerging markets
(2024) In International Marketing Review 41(7). p.59-83- Abstract
Purpose: The purpose of this study is to examine how different innovation efforts can support multinational enterprises’ (MNEs’) pursuits of sustainable development goals (SDGs) in emerging markets and under what circumstances they are applied. Design/methodology/approach: The article comprises in-depth case studies on two high-profile Swedish MNEs: a telecom firm and a fast-fashion firm, with data collected both at the headquarter-level and local-market level. Findings: The study shows that MNEs pursue a selection of prioritized SDGs in emerging markets. To overcome challenges related to attaining these goals, we find that MNEs engage in innovation efforts at different levels of commitment. In some instances, they engage in operational... (More)
Purpose: The purpose of this study is to examine how different innovation efforts can support multinational enterprises’ (MNEs’) pursuits of sustainable development goals (SDGs) in emerging markets and under what circumstances they are applied. Design/methodology/approach: The article comprises in-depth case studies on two high-profile Swedish MNEs: a telecom firm and a fast-fashion firm, with data collected both at the headquarter-level and local-market level. Findings: The study shows that MNEs pursue a selection of prioritized SDGs in emerging markets. To overcome challenges related to attaining these goals, we find that MNEs engage in innovation efforts at different levels of commitment. In some instances, they engage in operational innovation aimed at relieving symptoms of sustainability misconduct and ensuring compliance. In other instances, they engage in systemic innovation efforts, which involve the actual market structures underlying sustainability problems. Originality/value: MNEs are increasingly incorporating the United Nations SDGs into their innovation strategies. The study contributes to international business research on MNEs’ roles in realizing the SDGs by conceptualizing and discussing two pertinent approaches to innovation.
(Less)
- author
- Hånell, Sara Melén ; Tarnovskaya, Veronika LU and Tolstoy, Daniel
- organization
- publishing date
- 2024
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- Emerging markets, Innovation, MNE, multinational enterprise, Sustainable development goal
- in
- International Marketing Review
- volume
- 41
- issue
- 7
- pages
- 25 pages
- publisher
- Emerald Group Publishing Limited
- external identifiers
-
- scopus:85195141500
- ISSN
- 0265-1335
- DOI
- 10.1108/IMR-02-2023-0037
- language
- English
- LU publication?
- yes
- id
- a4a5ec35-23c6-4687-aa8f-6b5105ebf69d
- date added to LUP
- 2024-09-16 09:41:29
- date last changed
- 2024-09-16 09:42:51
@article{a4a5ec35-23c6-4687-aa8f-6b5105ebf69d,
abstract = {{<p>Purpose: The purpose of this study is to examine how different innovation efforts can support multinational enterprises’ (MNEs’) pursuits of sustainable development goals (SDGs) in emerging markets and under what circumstances they are applied. Design/methodology/approach: The article comprises in-depth case studies on two high-profile Swedish MNEs: a telecom firm and a fast-fashion firm, with data collected both at the headquarter-level and local-market level. Findings: The study shows that MNEs pursue a selection of prioritized SDGs in emerging markets. To overcome challenges related to attaining these goals, we find that MNEs engage in innovation efforts at different levels of commitment. In some instances, they engage in operational innovation aimed at relieving symptoms of sustainability misconduct and ensuring compliance. In other instances, they engage in systemic innovation efforts, which involve the actual market structures underlying sustainability problems. Originality/value: MNEs are increasingly incorporating the United Nations SDGs into their innovation strategies. The study contributes to international business research on MNEs’ roles in realizing the SDGs by conceptualizing and discussing two pertinent approaches to innovation.</p>}},
author = {{Hånell, Sara Melén and Tarnovskaya, Veronika and Tolstoy, Daniel}},
issn = {{0265-1335}},
keywords = {{Emerging markets; Innovation; MNE; multinational enterprise; Sustainable development goal}},
language = {{eng}},
number = {{7}},
pages = {{59--83}},
publisher = {{Emerald Group Publishing Limited}},
series = {{International Marketing Review}},
title = {{MNE innovation in the pursuit of SDGs in emerging markets}},
url = {{http://dx.doi.org/10.1108/IMR-02-2023-0037}},
doi = {{10.1108/IMR-02-2023-0037}},
volume = {{41}},
year = {{2024}},
}