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2024
Mark MNE innovation in the pursuit of SDGs in emerging markets
Hånell, Sara Melén ; Tarnovskaya, Veronika ^LU and Tolstoy, Daniel (2024) In International Marketing Review 41(7). p.59-83
- Contribution to journal › Article
2022
Mark Drivers or passengers? A taxonomy of multinationals’ approaches to corporate social responsibility implementation in developing markets
Tarnovskaya, Veronika ^LU ; Tolstoy, Daniel and Melén Hånell, Sara (2022) In International Marketing Review 39(7). p.1-24
- Contribution to journal › Article
2021
Mark A global marketing logic: local stakeholders’ influence in diverse emerging markets
Elg, Ulf ^LU and Ghauri, Pervez N. (2021) In International Marketing Review 38(6). p.1166-1188
- Contribution to journal › Article
2014
Mark Customer relationship challenges following international acquisitions
Öberg, Christina ^LU (2014) In International Marketing Review 31(3). p.259-282
- Contribution to journal › Article
2008
Mark Market driving multinationals and their global sourcing network
Ghauri, Pervez N. ; Tarnovskaya, Veronika ^LU and Elg, Ulf ^LU (2008) In International Marketing Review 25(5). p.504-519
- Contribution to journal › Article
Mark The Role of Networks and Matching in Market Entry to Emerging Retail Markets
Elg, Ulf ^LU ; Ghauri, Pervez and Tarnovskaya, Veronika ^LU (2008) In International Marketing Review 25(6). p.674-699
- Contribution to journal › Article