Drivers or passengers? A taxonomy of multinationals’ approaches to corporate social responsibility implementation in developing markets
(2022) In International Marketing Review 39(7). p.1-24- Abstract
Purpose: The purpose of this study is to conduct a systematic literature review that illuminates the current state of knowledge regarding the specific approaches by which multinational corporations (MNCs) implement corporate social responsibility (CSR) on the subsidiary level in developing countries. Design/methodology/approach: Even though substantial scholarly work has been made to outline MNCs' activities in developing countries, this literature remains fragmented. To support the field in its theoretical as well as empirical advancements, this study conducts a systematic review of this body of literature and content analysis of relevant articles using insights from strategic marketing literature (market driving/proactive and... (More)
Purpose: The purpose of this study is to conduct a systematic literature review that illuminates the current state of knowledge regarding the specific approaches by which multinational corporations (MNCs) implement corporate social responsibility (CSR) on the subsidiary level in developing countries. Design/methodology/approach: Even though substantial scholarly work has been made to outline MNCs' activities in developing countries, this literature remains fragmented. To support the field in its theoretical as well as empirical advancements, this study conducts a systematic review of this body of literature and content analysis of relevant articles using insights from strategic marketing literature (market driving/proactive and market-driven/reactive approaches). Findings: The authors synthesize our findings by presenting a taxonomy of proactive/reactive CSR approaches in developing markets along with propositions that can guide future research in this area. Originality/value: Among the key contributions of this study's literature review is the development of a taxonomy of proactive/reactive CSR, bringing together different and fragmented streams of research and viewing them from strategic marketing (“proactive/reactive”) perspective. The taxonomy and the two ensuing propositions can advance future CSR-related studies with MNCs in focus by providing both theoretical and empirical guidance.
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- author
- Tarnovskaya, Veronika LU ; Tolstoy, Daniel and Melén Hånell, Sara
- organization
- publishing date
- 2022
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- Corporate social responsibility, Developing markets, Market driving, Multinationals, Systematic literature review
- in
- International Marketing Review
- volume
- 39
- issue
- 7
- pages
- 24 pages
- publisher
- Emerald Group Publishing Limited
- external identifiers
-
- scopus:85135555541
- ISSN
- 0265-1335
- DOI
- 10.1108/IMR-05-2021-0161
- language
- English
- LU publication?
- yes
- id
- c289fc5d-9a69-4039-ab19-d5d5f7aceb1e
- date added to LUP
- 2022-09-12 12:03:55
- date last changed
- 2022-09-12 12:28:23
@article{c289fc5d-9a69-4039-ab19-d5d5f7aceb1e,
abstract = {{<p>Purpose: The purpose of this study is to conduct a systematic literature review that illuminates the current state of knowledge regarding the specific approaches by which multinational corporations (MNCs) implement corporate social responsibility (CSR) on the subsidiary level in developing countries. Design/methodology/approach: Even though substantial scholarly work has been made to outline MNCs' activities in developing countries, this literature remains fragmented. To support the field in its theoretical as well as empirical advancements, this study conducts a systematic review of this body of literature and content analysis of relevant articles using insights from strategic marketing literature (market driving/proactive and market-driven/reactive approaches). Findings: The authors synthesize our findings by presenting a taxonomy of proactive/reactive CSR approaches in developing markets along with propositions that can guide future research in this area. Originality/value: Among the key contributions of this study's literature review is the development of a taxonomy of proactive/reactive CSR, bringing together different and fragmented streams of research and viewing them from strategic marketing (“proactive/reactive”) perspective. The taxonomy and the two ensuing propositions can advance future CSR-related studies with MNCs in focus by providing both theoretical and empirical guidance.</p>}},
author = {{Tarnovskaya, Veronika and Tolstoy, Daniel and Melén Hånell, Sara}},
issn = {{0265-1335}},
keywords = {{Corporate social responsibility; Developing markets; Market driving; Multinationals; Systematic literature review}},
language = {{eng}},
number = {{7}},
pages = {{1--24}},
publisher = {{Emerald Group Publishing Limited}},
series = {{International Marketing Review}},
title = {{Drivers or passengers? A taxonomy of multinationals’ approaches to corporate social responsibility implementation in developing markets}},
url = {{http://dx.doi.org/10.1108/IMR-05-2021-0161}},
doi = {{10.1108/IMR-05-2021-0161}},
volume = {{39}},
year = {{2022}},
}