Linda Hollebeek (Former)
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- 2025
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Mark
Engaging with (vs. avoiding) personalized advertising on social media
- Contribution to journal › Article
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Mark
Exploring purchase intention in metaverse retailing : Insights from an automotive platform
- Contribution to journal › Article
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Mark
Using Augmented Reality to Strengthen Consumer/Brand Relationships: The Case of Luxury Brands
- Contribution to journal › Article
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Mark
Understanding the effects of firms' unresponsiveness on social media toward customer feedback on customers' engagement: the impact of ethnicity
(2025) In Journal of Research in Interactive Marketing: Special Issue on Digital Piracy 19(1). p.59-75
- Contribution to journal › Article
- 2024
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Mark
The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement
- Contribution to journal › Article
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Mark
Boosting app-based mobile financial services engagement in B2B subsistence marketplaces: : The roles of marketing strategy and app design
- Contribution to journal › Article
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Mark
Online Content Creators’ and Viewers’ Interdependent Journeys
- Contribution to journal › Article
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Mark
Using machine learning to develop customer insights from user-generated content
- Contribution to journal › Article
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Mark
Crafting conceptual proposition-based contributions: The 7C framework
- Contribution to journal › Scientific review
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Mark
Social isolation and risk-taking behavior : The case of COVID-19 and cryptocurrency
- Contribution to journal › Article