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- 2023
-
Mark
Player and Spectator Engagement and Co-Creation in E-Sports Gaming Events During and Post-COVID-19
2023) p.139-158(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
How does sharing travel experiences on social media improve social and personal ties?
2023) In Current Issues in Tourism(
- Contribution to journal › Article
-
Mark
Green supply chain management, environmental costs and supply chain performance in the hotel industry : the mediating role of supply chain agility and resilience
2023) In Current Issues in Tourism(
- Contribution to journal › Article
-
Mark
Engaging with (vs. avoiding) personalized advertising on social media
2023) In Journal of Marketing Communications(
- Contribution to journal › Article
-
Mark
Mobile app vs. desktop browser platforms : the relationships among customer engagement, experience, relationship quality and loyalty intention
(
- Contribution to journal › Article
- 2022
-
Mark
First-Time versus Repeat Tourism Customer Engagement, Experience, and Value Cocreation : An Empirical Investigation
(
- Contribution to journal › Article
-
Mark
Visitors' Destination Brand Engagement's Effect on Co-Creation : An empirical study
2022) p.321-337(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Shaping customer brand loyalty during the pandemic : The role of brand credibility, value congruence, experience, identification, and engagement
(
- Contribution to journal › Article
-
Mark
Stakeholder engagement and business model innovation value
(
- Contribution to journal › Article