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Market driving at Bottom of the Pyramid (BoP) : An analysis of social enterprises from the healthcare sector

Agarwal, Nivedita; Chakrabarti, Ronika; Brem, Alexander and Bocken, Nancy LU (2017) In Journal of Business Research
Abstract

To date, scholarly understanding of external dimensions of market driving for the purposes of 'societal change' is largely unexplored in both developed and emerging market contexts. This paper uses a multiple case study approach to understand how market driving social enterprises (across the hybrid spectrum) create societal change in emerging markets. By drawing on Scott's (1995) three-part conceptualization of institutional legitimacy, this study explores how regulative, normative and cognitive legitimacies are invoked by market driving social enterprises at the Bottom of the Pyramid (BoP). Key contributions of the study show that all three dimensions of legitimacy are relevant but they need to be invoked in a specific order based on... (More)

To date, scholarly understanding of external dimensions of market driving for the purposes of 'societal change' is largely unexplored in both developed and emerging market contexts. This paper uses a multiple case study approach to understand how market driving social enterprises (across the hybrid spectrum) create societal change in emerging markets. By drawing on Scott's (1995) three-part conceptualization of institutional legitimacy, this study explores how regulative, normative and cognitive legitimacies are invoked by market driving social enterprises at the Bottom of the Pyramid (BoP). Key contributions of the study show that all three dimensions of legitimacy are relevant but they need to be invoked in a specific order based on necessary and optional conditions. An implication of the study is that market driving through societal change can lead to the construction of new and more inclusive healthcare markets.

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Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
epub
subject
keywords
Bottom of the Pyramid, Emerging markets, Institutional legitimacy, Market driving, Social enterprises
in
Journal of Business Research
publisher
Elsevier
external identifiers
  • scopus:85023600228
ISSN
0148-2963
DOI
10.1016/j.jbusres.2017.07.001
language
English
LU publication?
yes
id
8a5ecff0-e8ee-40ad-b6aa-05cc84910783
date added to LUP
2017-07-27 14:48:28
date last changed
2018-04-08 04:59:24
@article{8a5ecff0-e8ee-40ad-b6aa-05cc84910783,
  abstract     = {<p>To date, scholarly understanding of external dimensions of market driving for the purposes of 'societal change' is largely unexplored in both developed and emerging market contexts. This paper uses a multiple case study approach to understand how market driving social enterprises (across the hybrid spectrum) create societal change in emerging markets. By drawing on Scott's (1995) three-part conceptualization of institutional legitimacy, this study explores how regulative, normative and cognitive legitimacies are invoked by market driving social enterprises at the Bottom of the Pyramid (BoP). Key contributions of the study show that all three dimensions of legitimacy are relevant but they need to be invoked in a specific order based on necessary and optional conditions. An implication of the study is that market driving through societal change can lead to the construction of new and more inclusive healthcare markets.</p>},
  author       = {Agarwal, Nivedita and Chakrabarti, Ronika and Brem, Alexander and Bocken, Nancy},
  issn         = {0148-2963},
  keyword      = {Bottom of the Pyramid,Emerging markets,Institutional legitimacy,Market driving,Social enterprises},
  language     = {eng},
  month        = {07},
  publisher    = {Elsevier},
  series       = {Journal of Business Research},
  title        = {Market driving at Bottom of the Pyramid (BoP) : An analysis of social enterprises from the healthcare sector},
  url          = {http://dx.doi.org/10.1016/j.jbusres.2017.07.001},
  year         = {2017},
}