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- 2022
-
Mark
Organizational resilience and internal branding: investigating the effects triggered by self-service technology
(
- Contribution to journal › Article
- 2019
-
Mark
B2B brand equity : investigating the effects of human capital and relational trust
(
- Contribution to journal › Article
- 2018
-
Mark
Corporate rebranding failure and brand meanings in the digital environment
(
- Contribution to journal › Article
- 2016
-
Mark
Multiple stakeholders and B2B branding in emerging markets
(
- Contribution to journal › Article