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- 2025
-
Mark
The Versatile Touchpoint : User-Generated Content Reshaping the Customer Journey
(2025) 9TH COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING 2025
- Contribution to conference › Other
-
Mark
Centre for Retail Research at Lund University : Annual Report 2024
(2025)
- Other contribution › Miscellaneous
- 2024
-
Mark
New store formats and the complex task of evaluating them
- Contribution to conference › Abstract
-
Mark
Att framtidssäkra den fysiska butiken via nya butiksformat
(2024) In Handelsrådets rapportserie
- Book/Report › Report
-
Mark
On equal terms? Marketing private label products next to leading national brand products – exploring the phenomena of shielding
(2024) Nordic Retail and Wholesale Conference
- Contribution to conference › Other
-
Mark
Internal marketing in changing times - Supporting personnel meeting customers in physical retail stores
(2024) Nordic Retail and Wholesale Conference
- Contribution to conference › Abstract
-
Mark
Handelns egna varumärken : Utveckling, användning och påverkan på konkurrensen
(2024) In Uppdragsforskningsrapport
- Book/Report › Report
-
Mark
Centre for Retail Research at Lund University : Annual Report 2023
(2024)
- Other contribution › Miscellaneous
- 2023
-
Mark
Towards retail innovation and ambidexterity : insights from a Swedish retailer
- Contribution to journal › Article
- 2022
-
Mark
Editorial for first issue of international review of retail, distribution and consumer research, 2022
- Contribution to journal › Debate/Note/Editorial
