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- 2024
-
Mark
Att framtidssäkra den fysiska butiken via nya butiksformat
2024) In Handelsrådets rapportserie(
- Book/Report › Report
- 2021
-
Mark
The changing marketing orientation within the business model of an international retailer–IKEA in China over 10 years
(
- Contribution to journal › Article
-
Mark
Ease or excitement? Exploring how concept stores contribute to a retail portfolio
(
- Contribution to journal › Article
- 2020
-
Mark
Creative Concept or Watered-down Version? : Factors that influence how new store formats contribute to a retail portfolio
2020) 5th Colloquium on European Research in Retailing(
- Contribution to conference › Other
- 2017
-
Mark
Dissecting Embeddedness in International Retailing
(
- Contribution to journal › Article
-
Mark
An Integrated Retailer Image and Brand Equity Framework : Re-examining, Extending, and Restructuring Retailer Brand Equity
(
- Contribution to journal › Article
- 2016
-
Mark
International Retailing as Embedded Business Models
(
- Contribution to journal › Article
- 2011
-
Mark
Standardized marketing strategies in retailing? IKEA’s marketing strategies in Sweden, the UK and China
(
- Contribution to journal › Article
- 2010
-
Mark
Consuming IKEA, Different perspectives on consumer images of a global retailer
Burt, Steve ; Johansson, Ulf LU and Thelander, Åsa LU (2010) In Lund Studies in Economics and management 118
- Book/Report › Anthology (editor)
-
Mark
Retailer image - Conceptualisation, formation, methods and perspectives in previous research
2010) p.1-24(
- Chapter in Book/Report/Conference proceeding › Book chapter