Standardized marketing strategies in retailing? IKEA’s marketing strategies in Sweden, the UK and China
Burt, Steve ; Johansson, Ulf LU and Thelander, Åsa LU
(2011)
In Journal of Retailing and Consumer Services
18(3).
p.183-193
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/3109257
- author
- Burt, Steve
; Johansson, Ulf
LU
and Thelander, Åsa
LU
- organization
- publishing date
- 2011
- type
- Contribution to journal
- publication status
- published
- subject
- in
- Journal of Retailing and Consumer Services
- volume
- 18
- issue
- 3
- pages
- 183 - 193
- publisher
- Elsevier
- external identifiers
-
- scopus:79955454059
- ISSN
- 0969-6989
- project
- Transferring International Retail Image
- language
- English
- LU publication?
- yes
- id
- 0ddf6f2c-2662-4619-a2ca-ea4bcec34ab9 (old id 3109257)
- date added to LUP
- 2016-04-01 10:12:16
- date last changed
- 2024-10-06 23:00:46
@article{0ddf6f2c-2662-4619-a2ca-ea4bcec34ab9,
author = {{Burt, Steve and Johansson, Ulf and Thelander, Åsa}},
issn = {{0969-6989}},
language = {{eng}},
number = {{3}},
pages = {{183--193}},
publisher = {{Elsevier}},
series = {{Journal of Retailing and Consumer Services}},
title = {{Standardized marketing strategies in retailing? IKEA’s marketing strategies in Sweden, the UK and China}},
volume = {{18}},
year = {{2011}},
}