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        - 2011
 - 
                        Mark
        Standardized marketing strategies in retailing? IKEA’s marketing strategies in Sweden, the UK and China
    
    
- Contribution to journal › Article
 
 - 2010
 - 
                        Mark
        Retailing Retold: Unfolding the Process of Image Construction in Everyday Practice
    
    
- Thesis › Doctoral thesis (monograph)
 
 - 2009
 - 
                        Mark
        A standardised approach to the world? IKEA in China
    
    
- Contribution to journal › Article
 
 - 
                        Mark
        Newspapers - image formation agents for retailers?
    (2009) p.429-451
- Chapter in Book/Report/Conference proceeding › Book chapter
 
 - 2007
 - 
                        Mark
        Retail Image As Seen Through Consumers' Eyes: Studying international retail image through consumer photographs of stores
    
    
- Contribution to journal › Article
 
 - 
                        Mark
        Transferring International Retail Image Internationally
    
    
- Contribution to journal › Article
 
 
