Kristina Bäckström
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- 2019
- Digitalization and in-store service encounters: Challenges and changes for frontline employees
- 2018
- Digitalisering i handeln: Mobiltelefonen och den fysiska butiken
- Upplevelser i framtidens butik: en kombination av nya och traditionella värden
- Meeting the needs of a new customer: Organizing and designing the physical store environment
- 2017
- An exploration of consumers’ experiences in physical stores : comparing consumers’ and retailers’ perspectives in past and present time
- Kunniga kunder ställer nya krav på handeln
- Köpets dynamik: Om föränderlighet och spontanitet i konsumenters köpbeteende
- Smartphones and the reconfiguration of retailscapes: Stores, shopping, and digitalization
- 2016
- How Smartphones Transform In-Store Shopping: Shopping Practices, Devices, and the Re-Configuration of Retailscapes
- 2013
- Adventures, auctions and aspirations: Illuminating shifts, tensions and contradictions in consumers' leisure shopping experiences