Kristina Bäckström
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- 2024
-
Mark
E-commerce Managers at Work : Exploring the Role of a New Market Actor
2024) Nordic Retail and Wholesale Conference(
- Contribution to conference › Abstract
-
Mark
Towards privacy-aware personalization practices in retail
2024) Nordic Retail and Wholesale Conference(
- Contribution to conference › Abstract
-
Mark
Internal marketing in changing times - Supporting personnel meeting customers in physical retail stores
2024) Nordic Retail and Wholesale Conference(
- Contribution to conference › Abstract
-
Mark
Att framtidssäkra den fysiska butiken via nya butiksformat
2024) In Handelsrådets rapportserie(
- Book/Report › Report
-
Mark
New store formats and the complex task of evaluating them
(
- Contribution to conference › Abstract
- 2023
-
Mark
The Future of Consumption : How Technology, Sustainability and Wellbeing will Transform Retail and Customer Experience
Bäckström, Kristina LU ; Egan-Wyer, Carys LU
and Samsioe, Emma LU (2023)
- Book/Report › Anthology (editor)
-
Mark
Introduction: The Future of Consumption
2023) p.1-17(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
New technology and in-store service encounters: An analysis of coping practices and work experiences among frontline employees
(
- Contribution to journal › Article
- 2022
-
Mark
Personalens roll i servicemötet: Utmaningar och förändringsarbete för handelns personal
2022) In Handelsrådets rapportserie(
- Book/Report › Report
-
Mark
Customer journeys in the new retail landscape : A qualitative study of customer value and new retail store formats
2022) Nordic Retail and Wholesale Conference 2022(
- Contribution to conference › Abstract