Kristina Bäckström

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2024
Mark E-commerce Managers at Work : Exploring the Role of a New Market Actor
Fuentes, Christian ^LU ; Bäckström, Kristina ^LU ; Wulff, Gabriella and Stoopendahl, Patrik ^LU (2024) Nordic Retail and Wholesale Conference
- Contribution to conference › Abstract
Mark Towards privacy-aware personalization practices in retail
Hagberg, Johan ; Flaig, Alexander ; Bäckström, Kristina ^LU ; Fuentes, Christian ^LU and Stoopendahl, Patrik ^LU (2024) Nordic Retail and Wholesale Conference
- Contribution to conference › Abstract
Mark Internal marketing in changing times - Supporting personnel meeting customers in physical retail stores
Johansson, Ulf ^LU and Bäckström, Kristina ^LU (2024) Nordic Retail and Wholesale Conference
- Contribution to conference › Abstract
Mark Att framtidssäkra den fysiska butiken via nya butiksformat
Johansson, Ulf ^LU ; Hultman, Jens ; Burt, Steve ; Bäckström, Kristina ^LU ; Egan-Wyer, Carys ^LU and Ulver, Sofia ^LU (2024) In Handelsrådets rapportserie
- Book/Report › Report
Mark New store formats and the complex task of evaluating them
Johansson, Ulf ^LU ; Hultman, Jens ; Bäckström, Kristina ^LU ; Egan-Wyer, Carys ^LU and Ulver, Sofia ^LU (2024) Nordic Retail and Wholesale Conference p.186-188
- Contribution to conference › Abstract
2023
Mark The Future of Consumption : How Technology, Sustainability and Wellbeing will Transform Retail and Customer Experience
Bäckström, Kristina ^LU ; Egan-Wyer, Carys ^LU and Samsioe, Emma ^LU (2023)
- Book/Report › Anthology (editor)
Mark Introduction: The Future of Consumption
Bäckström, Kristina ^LU ; Egan-Wyer, Carys ^LU and Samsioe, Emma ^LU (2023) p.1-17
- Chapter in Book/Report/Conference proceeding › Book chapter
Mark New technology and in-store service encounters: An analysis of coping practices and work experiences among frontline employees
Bäckström, Kristina ^LU (2023) In International Review of Retail Distribution & Consumer Research 33(5). p.494-518
- Contribution to journal › Article
2022
Mark Personalens roll i servicemötet: Utmaningar och förändringsarbete för handelns personal
Bäckström, Kristina ^LU and Johansson, Ulf ^LU (2022) In Handelsrådets rapportserie
- Book/Report › Report
Mark Customer journeys in the new retail landscape : A qualitative study of customer value and new retail store formats
Bäckström, Kristina ^LU and Egan-Wyer, Carys ^LU (2022) Nordic Retail and Wholesale Conference 2022
- Contribution to conference › Abstract

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