Kristina Bäckström
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- 2022
-
Mark
Personalens roll i servicemötet: Utmaningar och förändringsarbete för handelns personal
(2022) In Handelsrådets rapportserie
- Book/Report › Report
- 2019
-
Mark
Digitalization and in-store service encounters: Challenges and changes for frontline employees
(2019) 25th Nordic Academy of Management (NFF) Conference
- Contribution to conference › Abstract
- 2018
-
Mark
Upplevelser i framtidens butik: en kombination av nya och traditionella värden
(2018) p.65-72
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Meeting the needs of a new customer: Organizing and designing the physical store environment
(2018) The 6th Nordic Retail and Wholesale Conference
- Contribution to conference › Abstract
-
Mark
Digitalisering i handeln: Mobiltelefonen och den fysiska butiken
(2018) p.47-56
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2017
-
Mark
Kunniga kunder ställer nya krav på handeln
Fredriksson, Cecilia LU
; Svingstedt, Anette
LU
; Bäckström, Kristina
LU
; Derwik, Pernilla
LU
; Fuentes, Christian
LU
and Rehncrona, Carin
LU
(2017)
- Book/Report › Report
-
Mark
An exploration of consumers’ experiences in physical stores : comparing consumers’ and retailers’ perspectives in past and present time
- Contribution to journal › Article
-
Mark
Köpets dynamik: Om föränderlighet och spontanitet i konsumenters köpbeteende
(2017)
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Smartphones and the reconfiguration of retailscapes: Stores, shopping, and digitalization
- Contribution to journal › Article
- 2016
-
Mark
How Smartphones Transform In-Store Shopping: Shopping Practices, Devices, and the Re-Configuration of Retailscapes
(2016) The 5th Nordic Retail and Wholesale Conference - NRWC
- Contribution to conference › Abstract