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- 2021
-
Mark
The changing marketing orientation within the business model of an international retailer–IKEA in China over 10 years
(
- Contribution to journal › Article
-
Mark
Ease or excitement? Exploring how concept stores contribute to a retail portfolio
(
- Contribution to journal › Article
- 2020
-
Mark
Creative Concept or Watered-down Version? : Factors that influence how new store formats contribute to a retail portfolio
2020) 5th Colloquium on European Research in Retailing(
- Contribution to conference › Other
- 2017
-
Mark
An Integrated Retailer Image and Brand Equity Framework : Re-examining, Extending, and Restructuring Retailer Brand Equity
(
- Contribution to journal › Article
-
Mark
Dissecting Embeddedness in International Retailing
(
- Contribution to journal › Article
- 2016
-
Mark
International Retailing as Embedded Business Models
(
- Contribution to journal › Article
- 2011
-
Mark
Standardized marketing strategies in retailing? IKEA’s marketing strategies in Sweden, the UK and China
(
- Contribution to journal › Article
- 2010
-
Mark
Consuming IKEA, Different perspectives on consumer images of a global retailer
Burt, Steve ; Johansson, Ulf LU and Thelander, Åsa LU (2010) In Lund Studies in Economics and management 118
- Book/Report › Anthology (editor)
-
Mark
What does it all mean? Summing up a research project
2010) p.237-246(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Retailer image - Conceptualisation, formation, methods and perspectives in previous research
2010) p.1-24(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
The Formation of Image over Time - do chinese, British and Swedish consumers buy the same things at IKEA?
2010) p.97-110(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2008
-
Mark
“The role of corporate branding in market driving strategy”
(
- Contribution to journal › Article
- 2007
-
Mark
Retail Image As Seen Through Consumers' Eyes: Studying international retail image through consumer photographs of stores
(
- Contribution to journal › Article
- 2006
-
Mark
Combining Values, Brands and People: IKEA as a Global Market Driving Company
2006) the ECR symposium(
- Contribution to conference › Paper, not in proceeding
- 2005
-
Mark
The Role of Corporate Branding in a Market Driving Strategy
2005) In Lund Institute of Economic Research Working Paper Series(
- Working paper/Preprint › Working paper
-
Mark
Retail Image As Seen Through Consumers’ Eyes
2005) 13th EAERCD Conference(
- Contribution to conference › Paper, not in proceeding
- 2004
-
Mark
The Buying of Private Brands and Manufacturer Brands in Grocery Retailing: a comparative study of buying processes the UK, Sweden and Italy
(
- Contribution to journal › Article