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- 2025
-
Mark
Centre for Retail Research at Lund University : Annual Report 2024
2025)(
- Other contribution › Miscellaneous
-
Mark
The Versatile Touchpoint : User-Generated Content Reshaping the Customer Journey
2025) 9TH COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING 2025(
- Contribution to conference › Other
- 2024
-
Mark
Centre for Retail Research at Lund University : Annual Report 2023
2024)(
- Other contribution › Miscellaneous
-
Mark
On equal terms? Marketing private label products next to leading national brand products – exploring the phenomena of shielding
2024) Nordic Retail and Wholesale Conference(
- Contribution to conference › Other
-
Mark
Internal marketing in changing times - Supporting personnel meeting customers in physical retail stores
2024) Nordic Retail and Wholesale Conference(
- Contribution to conference › Abstract
-
Mark
Handelns egna varumärken : Utveckling, användning och påverkan på konkurrensen
2024) In Uppdragsforskningsrapport(
- Book/Report › Report
-
Mark
New store formats and the complex task of evaluating them
(
- Contribution to conference › Abstract
-
Mark
Att framtidssäkra den fysiska butiken via nya butiksformat
2024) In Handelsrådets rapportserie(
- Book/Report › Report
- 2023
-
Mark
Towards retail innovation and ambidexterity : insights from a Swedish retailer
(
- Contribution to journal › Article
- 2022
-
Mark
Personalens roll i servicemötet: Utmaningar och förändringsarbete för handelns personal
2022) In Handelsrådets rapportserie(
- Book/Report › Report