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Study of alternative strategies to the task clarification activity of the market-pull product development process model

Motte, Damien LU (2009) 21st International Conference on Design Theory and Methodology - DETC/DTM'09 In Proceedings of the 21st International Conference on Design Theory and Methodology - DETC/DTM'09 8. p.729-738
Abstract
A very large majority of the current product development process models put forward in textbooks present a homogenous structure, what Ulrich & Eppinger [1] call the market-pull model, presented as a generic one, while other possible product development process models are merely seen as variants. This paper focuses on the task clarification and derived activities (mainly the systematic search for customer needs through market study and the supplementary development costs it entails) and investigates two alternative strategies that are not derived from the generic process model. The first alternative is the market-pull model without an extensive task clarification. The second is the application of the so-called expeditionary marketing... (More)
A very large majority of the current product development process models put forward in textbooks present a homogenous structure, what Ulrich & Eppinger [1] call the market-pull model, presented as a generic one, while other possible product development process models are merely seen as variants. This paper focuses on the task clarification and derived activities (mainly the systematic search for customer needs through market study and the supplementary development costs it entails) and investigates two alternative strategies that are not derived from the generic process model. The first alternative is the market-pull model without an extensive task clarification. The second is the application of the so-called expeditionary marketing strategy. With the help of simplified analytic modeling, the conditions for which these alternatives are as efficient as the generic process model are discussed. This advocates the development of more flexible process models.



[1] Ulrich, K. T. and Eppinger, S. D., 2008, Product Design and Development, 4th Edition, McGraw-Hill, London. (Less)
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author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
engineering design process, product introduction, product development, machine design, maskinkonstruktion
in
Proceedings of the 21st International Conference on Design Theory and Methodology - DETC/DTM'09
volume
8
pages
10 pages
publisher
American Society Of Mechanical Engineers (ASME)
conference name
21st International Conference on Design Theory and Methodology - DETC/DTM'09
external identifiers
  • WOS:000290416800074
  • Scopus:82155179342
ISBN
978-0-7918-4905-7
DOI
10.1115/DETC2009-86410
language
English
LU publication?
yes
id
e909fd07-40ef-48c3-87bb-443bfac328a2 (old id 1788722)
date added to LUP
2011-02-22 12:32:37
date last changed
2016-10-13 04:38:44
@misc{e909fd07-40ef-48c3-87bb-443bfac328a2,
  abstract     = {A very large majority of the current product development process models put forward in textbooks present a homogenous structure, what Ulrich &amp; Eppinger [1] call the market-pull model, presented as a generic one, while other possible product development process models are merely seen as variants. This paper focuses on the task clarification and derived activities (mainly the systematic search for customer needs through market study and the supplementary development costs it entails) and investigates two alternative strategies that are not derived from the generic process model. The first alternative is the market-pull model without an extensive task clarification. The second is the application of the so-called expeditionary marketing strategy. With the help of simplified analytic modeling, the conditions for which these alternatives are as efficient as the generic process model are discussed. This advocates the development of more flexible process models.<br/><br>
<br/><br>
[1] Ulrich, K. T. and Eppinger, S. D., 2008, Product Design and Development, 4th Edition, McGraw-Hill, London.},
  author       = {Motte, Damien},
  isbn         = {978-0-7918-4905-7},
  keyword      = {engineering design process,product introduction,product development,machine design,maskinkonstruktion},
  language     = {eng},
  pages        = {729--738},
  publisher    = {ARRAY(0xb1b86e0)},
  series       = {Proceedings of the 21st International Conference on Design Theory and Methodology - DETC/DTM'09},
  title        = {Study of alternative strategies to the task clarification activity of the market-pull product development process model},
  url          = {http://dx.doi.org/10.1115/DETC2009-86410},
  volume       = {8},
  year         = {2009},
}