The specificities of radical innovation
(2011) 3rd International Conference on Research into Design - ICoRD'11 p.79-86- Abstract
- In this paper, we investigate a special case of new product development (NDP), that of radical innovation. When a company desires to go outside a current saturated market, it is necessary to offer a new product which is radically different from the competition. If successful, the offering will create a new market that the company can expect to dominate a least for a while until the competition strikes back. A radical NPD has several characteristics that are quite unique and distinct from other types of NPD. This paper aims at making a synthesis of these specificities. From this set of specificities, the ability of the current methodologies to deal with radical innovation is discussed.
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/1788971
- author
- Motte, Damien LU ; Yannou, Bernard and Bjärnemo, Robert LU
- organization
- publishing date
- 2011
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- published
- subject
- keywords
- new product development, radical innovation, design methodology, machine design, maskinkonstruktion
- host publication
- Proceedings of the 3rd International Conference on Research into Design - ICoRD'11
- editor
- Chakrabarti, Amaresh
- pages
- 8 pages
- publisher
- Research Publishing Services
- conference name
- 3rd International Conference on Research into Design - ICoRD'11
- conference dates
- 2011-01-10 - 2011-01-12
- ISBN
- 978-981-08-7721-7
- language
- English
- LU publication?
- yes
- id
- 6df714dc-fd49-4503-a05a-542ec90339b8 (old id 1788971)
- alternative location
- http://www.designsociety.org/publication/32342/the_specificities_of_radical_innovation
- date added to LUP
- 2016-04-04 11:01:34
- date last changed
- 2022-10-18 02:15:20
@inproceedings{6df714dc-fd49-4503-a05a-542ec90339b8, abstract = {{In this paper, we investigate a special case of new product development (NDP), that of radical innovation. When a company desires to go outside a current saturated market, it is necessary to offer a new product which is radically different from the competition. If successful, the offering will create a new market that the company can expect to dominate a least for a while until the competition strikes back. A radical NPD has several characteristics that are quite unique and distinct from other types of NPD. This paper aims at making a synthesis of these specificities. From this set of specificities, the ability of the current methodologies to deal with radical innovation is discussed.}}, author = {{Motte, Damien and Yannou, Bernard and Bjärnemo, Robert}}, booktitle = {{Proceedings of the 3rd International Conference on Research into Design - ICoRD'11}}, editor = {{Chakrabarti, Amaresh}}, isbn = {{978-981-08-7721-7}}, keywords = {{new product development; radical innovation; design methodology; machine design; maskinkonstruktion}}, language = {{eng}}, pages = {{79--86}}, publisher = {{Research Publishing Services}}, title = {{The specificities of radical innovation}}, url = {{https://lup.lub.lu.se/search/files/5677164/1790422.pdf}}, year = {{2011}}, }