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The specificities of radical innovation

Motte, Damien LU ; Yannou, Bernard and Bjärnemo, Robert LU (2011) 3rd International Conference on Research into Design - ICoRD'11 In Proceedings of the 3rd International Conference on Research into Design - ICoRD'11 p.79-86
Abstract
In this paper, we investigate a special case of new product development (NDP), that of radical innovation. When a company desires to go outside a current saturated market, it is necessary to offer a new product which is radically different from the competition. If successful, the offering will create a new market that the company can expect to dominate a least for a while until the competition strikes back. A radical NPD has several characteristics that are quite unique and distinct from other types of NPD. This paper aims at making a synthesis of these specificities. From this set of specificities, the ability of the current methodologies to deal with radical innovation is discussed.
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
new product development, radical innovation, design methodology, machine design, maskinkonstruktion
in
Proceedings of the 3rd International Conference on Research into Design - ICoRD'11
editor
Chakrabarti, Amaresh
pages
8 pages
publisher
Research Publishing Services
conference name
3rd International Conference on Research into Design - ICoRD'11
ISBN
978-981-08-7721-7
language
English
LU publication?
yes
id
6df714dc-fd49-4503-a05a-542ec90339b8 (old id 1788971)
alternative location
http://www.designsociety.org/publication/32342/the_specificities_of_radical_innovation
date added to LUP
2011-03-01 14:16:12
date last changed
2016-08-16 10:51:22
@misc{6df714dc-fd49-4503-a05a-542ec90339b8,
  abstract     = {In this paper, we investigate a special case of new product development (NDP), that of radical innovation. When a company desires to go outside a current saturated market, it is necessary to offer a new product which is radically different from the competition. If successful, the offering will create a new market that the company can expect to dominate a least for a while until the competition strikes back. A radical NPD has several characteristics that are quite unique and distinct from other types of NPD. This paper aims at making a synthesis of these specificities. From this set of specificities, the ability of the current methodologies to deal with radical innovation is discussed.},
  author       = {Motte, Damien and Yannou, Bernard and Bjärnemo, Robert},
  editor       = {Chakrabarti, Amaresh},
  isbn         = {978-981-08-7721-7},
  keyword      = {new product development,radical innovation,design methodology,machine design,maskinkonstruktion},
  language     = {eng},
  pages        = {79--86},
  publisher    = {ARRAY(0x9354278)},
  series       = { Proceedings of the 3rd International Conference on Research into Design - ICoRD'11},
  title        = {The specificities of radical innovation},
  year         = {2011},
}