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Can Taste and Nudging Impact Healthy Meal Consumption? Evidence from a Lunch Restaurant Field Experiment

Thunström, Linda and Nordström, Jonas LU (2012) In Working Paper 2012(29).
Abstract
Previous research shows that taste is one of the most important factors in determining food choices, and that food choices may be affected by ”nudging”. We analyze how taste, as determined by meal attributes, and nudging affects consumption of a healthy labeled meal. Our analysis is based on a field experiment in a lunch restaurant and our results imply that sales of the healthy labelled meal, and its market share, is greatly impacted by its taste. Nudging, as in order of display on the menu, does not impact sales of the healthy labelled meal in our experiment. We conclude that supplying tasty healthy meals may be key to

significantly impact healthy eating, superior to other policy measures aimed at encouraging healthier food... (More)
Previous research shows that taste is one of the most important factors in determining food choices, and that food choices may be affected by ”nudging”. We analyze how taste, as determined by meal attributes, and nudging affects consumption of a healthy labeled meal. Our analysis is based on a field experiment in a lunch restaurant and our results imply that sales of the healthy labelled meal, and its market share, is greatly impacted by its taste. Nudging, as in order of display on the menu, does not impact sales of the healthy labelled meal in our experiment. We conclude that supplying tasty healthy meals may be key to

significantly impact healthy eating, superior to other policy measures aimed at encouraging healthier food choices, such as information, nudging and food tax reforms. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Working Paper
publication status
submitted
subject
keywords
healthy food consumption, taste, nudging, field experiment
in
Working Paper
volume
2012
issue
29
pages
18 pages
publisher
Department of Economics, Lund Universtiy
language
English
LU publication?
yes
id
3f114577-48de-40f8-a23b-6008a7b3150d (old id 3359167)
date added to LUP
2013-01-15 08:33:42
date last changed
2016-06-30 21:06:02
@misc{3f114577-48de-40f8-a23b-6008a7b3150d,
  abstract     = {Previous research shows that taste is one of the most important factors in determining food choices, and that food choices may be affected by ”nudging”. We analyze how taste, as determined by meal attributes, and nudging affects consumption of a healthy labeled meal. Our analysis is based on a field experiment in a lunch restaurant and our results imply that sales of the healthy labelled meal, and its market share, is greatly impacted by its taste. Nudging, as in order of display on the menu, does not impact sales of the healthy labelled meal in our experiment. We conclude that supplying tasty healthy meals may be key to<br/><br>
significantly impact healthy eating, superior to other policy measures aimed at encouraging healthier food choices, such as information, nudging and food tax reforms.},
  author       = {Thunström, Linda and Nordström, Jonas},
  keyword      = {healthy food consumption,taste,nudging,field experiment},
  language     = {eng},
  number       = {29},
  pages        = {18},
  publisher    = {ARRAY(0xb5a79a0)},
  series       = {Working Paper},
  title        = {Can Taste and Nudging Impact Healthy Meal Consumption? Evidence from a Lunch Restaurant Field Experiment},
  volume       = {2012},
  year         = {2012},
}