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Increasing competitiveness through concurrent development of product and packaging

Bramklev, Caroline LU ; Bjärnemo, Robert LU and Jönson, Gunilla LU (2004) TMCE In Proceedings of the TMCE 2004 p.855-868
Abstract
Extending the product development process to also include the concurrent design of product and packaging is expected to increase efficiency and effectiveness in the development process. Apart from the obvious advantage of reducing the lead times of the development project, improving environmental impact by reducing the consumption of raw material due to the possibility of facilitating a "tailor made" packaging of the product is also anticipated. For the development of the product-to-be, the packaging might provide alternative, less costly, solutions. The main objective is to establish the actual interest in or need for introducing concurrent development of product and package in the product development process. In this paper the findings... (More)
Extending the product development process to also include the concurrent design of product and packaging is expected to increase efficiency and effectiveness in the development process. Apart from the obvious advantage of reducing the lead times of the development project, improving environmental impact by reducing the consumption of raw material due to the possibility of facilitating a "tailor made" packaging of the product is also anticipated. For the development of the product-to-be, the packaging might provide alternative, less costly, solutions. The main objective is to establish the actual interest in or need for introducing concurrent development of product and package in the product development process. In this paper the findings from a literature review and two surveys are reported. The surveys are performed in 40 Swedish companies, half of them in the food industry and the other half in the pharmaceutical industry. From an overall perspective of competitiveness, the findings demonstrate not only the relevance of introducing concurrent development of product and packaging in the product development process, but also that this introduction should be based on the concept of integration. (Less)
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author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
packaging design, packaging logistics, survey, pharmaceuticals, Concurrent development, product development, foods
in
Proceedings of the TMCE 2004
editor
Horváth, Imre and Xirouchakis, Paul
pages
15 pages
publisher
Millpress
conference name
TMCE
external identifiers
  • WOS:000239453500081
language
English
LU publication?
yes
id
b0674040-1f4f-425d-bf28-efa5902fe5c3 (old id 541257)
date added to LUP
2007-09-13 12:48:26
date last changed
2016-04-16 08:28:29
@misc{b0674040-1f4f-425d-bf28-efa5902fe5c3,
  abstract     = {Extending the product development process to also include the concurrent design of product and packaging is expected to increase efficiency and effectiveness in the development process. Apart from the obvious advantage of reducing the lead times of the development project, improving environmental impact by reducing the consumption of raw material due to the possibility of facilitating a "tailor made" packaging of the product is also anticipated. For the development of the product-to-be, the packaging might provide alternative, less costly, solutions. The main objective is to establish the actual interest in or need for introducing concurrent development of product and package in the product development process. In this paper the findings from a literature review and two surveys are reported. The surveys are performed in 40 Swedish companies, half of them in the food industry and the other half in the pharmaceutical industry. From an overall perspective of competitiveness, the findings demonstrate not only the relevance of introducing concurrent development of product and packaging in the product development process, but also that this introduction should be based on the concept of integration.},
  author       = {Bramklev, Caroline and Bjärnemo, Robert and Jönson, Gunilla},
  editor       = {Horváth, Imre and Xirouchakis, Paul},
  keyword      = {packaging design,packaging logistics,survey,pharmaceuticals,Concurrent development,product development,foods},
  language     = {eng},
  pages        = {855--868},
  publisher    = {ARRAY(0x7fddf28)},
  series       = {Proceedings of the TMCE 2004},
  title        = {Increasing competitiveness through concurrent development of product and packaging},
  year         = {2004},
}