Entering the Red Dragon - Strategic considerations for an entrepreneurial firm when entering a foreign market with a premium consumer product.
(2006)Department of Business Administration
- Abstract
- Identification and analysis of key success factors for an entrepreneurial firm to achieve leverage when establishing on a foreign market with a premium consumer product.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1339288
- author
- Ekelund, Maria ; Friberg, Johanna and Andree, Caroline
- supervisor
- organization
- year
- 2006
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Entrepreneur, Key Success Factors, Strategic Fit, China, Premium consumer product, Management of enterprises, Företagsledning, management
- language
- Swedish
- id
- 1339288
- date added to LUP
- 2006-06-05 00:00:00
- date last changed
- 2012-04-02 16:08:12
@misc{1339288, abstract = {{Identification and analysis of key success factors for an entrepreneurial firm to achieve leverage when establishing on a foreign market with a premium consumer product.}}, author = {{Ekelund, Maria and Friberg, Johanna and Andree, Caroline}}, language = {{swe}}, note = {{Student Paper}}, title = {{Entering the Red Dragon - Strategic considerations for an entrepreneurial firm when entering a foreign market with a premium consumer product.}}, year = {{2006}}, }