Corporate Social Responsiblility- To What Extent?
(2006)Department of Business Administration
- Abstract
- In order to investigate the perceived Corporate Social Responsibility (CSR) concept and to indentify what expectations the key stakeholders have on the Pharmaceutical Industry both secondary and primary data has been used. CSR can be perceived as a corporate reputation enhancing tool, however it can also put pressure on corporations to behave as good corporate citizen responsible for thier stakeholders. All stakeholders´ interests therefore have to be consider in order to immprove corporate reputation.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1340276
- author
- Bergvall, Elin and Tam, Mary-Sienbo
- supervisor
- organization
- year
- 2006
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Corporate Social Responsibility, Stakeholders, Corporate Reputation, Pharmaceutical Industry, Case Study, Management of enterprises, Företagsledning, management
- language
- Swedish
- id
- 1340276
- date added to LUP
- 2006-06-01 00:00:00
- date last changed
- 2012-04-02 16:14:26
@misc{1340276, abstract = {{In order to investigate the perceived Corporate Social Responsibility (CSR) concept and to indentify what expectations the key stakeholders have on the Pharmaceutical Industry both secondary and primary data has been used. CSR can be perceived as a corporate reputation enhancing tool, however it can also put pressure on corporations to behave as good corporate citizen responsible for thier stakeholders. All stakeholders´ interests therefore have to be consider in order to immprove corporate reputation.}}, author = {{Bergvall, Elin and Tam, Mary-Sienbo}}, language = {{swe}}, note = {{Student Paper}}, title = {{Corporate Social Responsiblility- To What Extent?}}, year = {{2006}}, }