Offering selection factors in the Taiwanese high-tech industry - an application of a B2B marketing research method for knowledge-intensive offerings
(2005)Department of Business Administration
- Abstract
- Se dokument
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1341856
- author
- Mårtensson, Carl-Fredrik and Strömberg, Sonny
- supervisor
- organization
- year
- 2005
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Offering selection, Taiwan, Knowledge-intensive, High-tech, Business-to-Business, B2B, Marketing research, Export, Management of enterprises, Företagsledning, management
- language
- Swedish
- id
- 1341856
- date added to LUP
- 2005-05-19 00:00:00
- date last changed
- 2012-04-02 15:41:33
@misc{1341856,
abstract = {{Se dokument}},
author = {{Mårtensson, Carl-Fredrik and Strömberg, Sonny}},
language = {{swe}},
note = {{Student Paper}},
title = {{Offering selection factors in the Taiwanese high-tech industry - an application of a B2B marketing research method for knowledge-intensive offerings}},
year = {{2005}},
}