Carbon Labeling as a Green Marketing Strategy
(2009)Department of Business Administration
- Abstract
- The purpose of this thesis is to shed light on the effectiveness of the carbon labeling phenomenon for winning consumer trust in comparison to the effectiveness of generic eco-labeling, taking into consideration the increasing green washing image that consumers have of environmental labeling strategies. The goal of this paper is to give recommendations on whether the use of carbon labeling can help a company’s green marketing strategy to be more effective in terms of winning the trust of ‘green’, or ‘eco-conscious’, consumers.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1474531
- author
- Wildschut, Hindrik Jan and Ye, Hanui
- supervisor
- organization
- year
- 2009
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- carbon labeling, green marketing, sustainable development, Management of enterprises, Företagsledning, management
- language
- Swedish
- id
- 1474531
- date added to LUP
- 2009-06-03 00:00:00
- date last changed
- 2012-04-02 17:50:54
@misc{1474531,
abstract = {{The purpose of this thesis is to shed light on the effectiveness of the carbon labeling phenomenon for winning consumer trust in comparison to the effectiveness of generic eco-labeling, taking into consideration the increasing green washing image that consumers have of environmental labeling strategies. The goal of this paper is to give recommendations on whether the use of carbon labeling can help a company’s green marketing strategy to be more effective in terms of winning the trust of ‘green’, or ‘eco-conscious’, consumers.}},
author = {{Wildschut, Hindrik Jan and Ye, Hanui}},
language = {{swe}},
note = {{Student Paper}},
title = {{Carbon Labeling as a Green Marketing Strategy}},
year = {{2009}},
}