How do Employees Relate to and Experience the Corporate Brand?
(2011)Department of Business Administration
- Abstract
- The main purpose of this study is to examine how employees relate to and experience the organizational brand. This is done by examining the brand discourse, to discover how participants in the study relate to this discourse.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/2061541
- author
- Karlsdóttir, Charlotta and Lindqvist, Anna
- supervisor
- organization
- year
- 2011
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Brand, discourse, language, understanding, Management of enterprises, Företagsledning, management
- language
- Swedish
- id
- 2061541
- date added to LUP
- 2011-06-01 00:00:00
- date last changed
- 2012-04-02 19:07:07
@misc{2061541,
abstract = {{The main purpose of this study is to examine how employees relate to and experience the organizational brand. This is done by examining the brand discourse, to discover how participants in the study relate to this discourse.}},
author = {{Karlsdóttir, Charlotta and Lindqvist, Anna}},
language = {{swe}},
note = {{Student Paper}},
title = {{How do Employees Relate to and Experience the Corporate Brand?}},
year = {{2011}},
}